JPMorgan is no stranger to generative AI; CEO Jamie Dimon told Fortune that AI tools are used by 150,000 employees on a daily basis. The latest hire by the bank will carry on that work by building agentic AI tools, but they’re not for bankers to use.
Alex Jaimes has joined JPMorgan as its head of conversational AI and search modelling initiatives for its consumer and community bank, the division that contains JPMorgan’s fintech projects like Chase and Chase UK. Jaimes said on LinkedIn that he will be “leading efforts around AI agents and search across all of digital (mobile, web) on the consumer side.”
Jaimes, a former IBM member of technical staff, spent the past seven years as chief AI officer for real-time event assessment startup Dataminr, where he said he built in-house LLMs and scaled the AI team by 700%. Jaimes has also held AI executive roles at $3.8bn cloud firm Digital Ocean and HealthTech firm AICure. When not implementing AI, Jaimes is a frequent marathon runner that has run in both the Jersey City marathon and Boston marathon this year.
AI use is well underway in JPMorgan’s consumer arm. According to JPMorgan’s 2025 investor day, the division saw a 35% year-on-year increase in value from AI and machine learning, and the bank expects value to rise a further 65% this year. Consumer focused AI-use cases provided by the bank include fraud prevention, personalization and dynamic pricing.
JPMorgan has also been reshuffling its consumer divisions, particularly over in Europe. Nutmeg, the wealth management fintech JPMorgan acquired back in 2021, has been rebranded as JPMorgan Personal Investing. The revamped app will also compete with the likes of RobinHood by allowing people to buy and sell shares, bonds and other asset classes. Chase, meanwhile, is planning to expand into Germany and other European countries.
Using AI to automate consumer operations can backfire. Klarna famously used AI to replace 700 employees in customer facing roles, only to go back on that decision due to poor service. Jamie Dimon recently said that AI will “eliminate jobs,” but will presumably not want a similar about-turn.
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