Should you’ve been shopping for shampoo the identical method since school—no matter’s on sale, smells vaguely like coconut, and guarantees “shine”—that is your gentle-but-firm wake-up name. We’re switching from drugstore shampoo to Olaplex No. 4, and truthfully? It’s overdue.

Right here’s the factor about your 30s: your hair has been by it. Warmth styling. Highlights you don’t remorse (and some you do). Stress. Hormones. Dry shampoo as a character trait. That $6 bottle from the pharmacy isn’t slicing it anymore, regardless of how aggressively it says “restore” on the label.

Olaplex No. 4 Bond Upkeep Shampoo isn’t simply shampoo—it’s harm management. It’s designed to truly restore damaged bonds in your hair, not simply coat them with silicone and name it a day. Translation: much less breakage, smoother strands, and hair that appears like hair once more as a substitute of straw with aspirations.

Sure, it prices extra. However you additionally use much less. And if you understand you’re washing your hair fewer instances every week as a result of it truly stays clear and wholesome? Immediately the maths is smart. That is “purchase it as soon as, cry as soon as” vitality.

Consider Olaplex No. 4 as skincare to your hair. You wouldn’t wash your face with physique cleaning soap anymore (we hope), so why are you continue to treating your hair like an afterthought?

We’re not saying drugstore shampoo is evil. We’re simply saying you’ve leveled up—and your hair routine ought to too.

Word: Olaplex can also be out there at Goal and Walmart. A number of instances every week, we add Olaplex No. 5 Bond Upkeep Conditioner to our routine as properly.

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